Case Study - Launching NZ's first-dual branded hotel and highest rooftop bar
Successfully launched Pro invest's dual-branded hotel tower development encompassing NZ's first voco branded hotel and Holiday Inn Express Auckland City Centre.
- Client
- Bar Albert
- Year
- Service
- Bar Launch
Overview
GP Communications developed a strategic media relations and media familiarisation program punctuated with special events for both the hotel and rooftop bar.
Our results featured in-depth, positive editorial news coverage and hotel reviews in key NZ media outlets including The NZ Herald Travel, Stuff Travel, Newshub, Business Desk, NBR (an exclusive interview with the founders of Pro-invest), Let's Travel, Urban List, Good, Concrete Playground, Mindfood, NewstalkZB and many more. GP also led the official opening event for the hotels, including managing Ministerial invitations & briefings, event logistics, MC and executive speeches, photo/video management, guest list management and post-event publicity.
For Bar Albert - NZ's highest rooftop hotel bar on level 38 of voco we generated positive hype-driven media and social media coverage across key NZ media outlets including Concrete Playground, Denizen, Herald on Sunday, Newshub, NZ Herald, SPY, Stuff, Sunday Star Times, Urban List, VIVA, WORLD, and more. GP led the media launch event including event logistics, photo/video content, media content and guest list management. Bar Albert's opening night saw over 50 people queuing to get into the bar an hour before opening, and over 400 people on a waitlist over the weekend.
What we did
- Media relations
- Media familiarisation
- Even management
- Media content
Being based in Australia, we really needed someone well-connected and on-the-ground in New Zealand to help with the launch of voco Auckland City Centre and Bar Albert. Ginni was the perfect solution for us, and she helped with all aspects of our launch, was so easy to deal with, is an excellent communicator, and got us some top tier media coverage!
Marketing Manager at Pro-invest
- Queuing to enter on opening
- 50
- Waitlisted on opening weekend
- 400
- Media outlets engaged
- 12+