We believe in a tailored and targeted approach to communications leveraging our extensive media and industry contacts. We work as an extension of your team as a trusted and experienced media ambassador to tell your story and ensure communication goals are achieved.
Hotel Launch
Cambridge's darling Clements reborn
GP Communications developed a strategic PR plan to successfully launch The Clements in Cambridge the domestic and Australian travel markets.
We developed media content and managed press office activity including media famils throughout the launch phase.
Hotel & Restaurant Launch
New Zealand's first Hotel Indigo
In partnership with Moda, we formulated a strategic PR plan to successfully launch Hotel Indigo Auckland and its signature restaurant Bistro Saine in the domestic market and in Australia.
We ideated and executed key media moments and partnerships to amplify the hotel's brand pillars and links to its neighbourhood story.
Bar Launch
Launching NZ's first-dual branded hotel and highest rooftop bar
To successfully launch Pro invest's dual-branded hotel tower development encompassing NZ's first voco branded hotel and Holiday Inn Express Auckland City Centre.
Generate excitement and buzz for the opening of Bar Albert - NZ's highest rooftop bar - a glamorous place to be and be seen.
Being based in Australia, we really needed someone well-connected and on-the-ground in New Zealand to help with the launch of voco Auckland City Centre and Bar Albert. Ginni was the perfect solution for us, and she helped with all aspects of our launch, was so easy to deal with, is an excellent communicator, and got us some top tier media coverage!
Hotel Launch
The birth of a new brand and flagship budget accommodation experience
The birth of a new brand and flagship budget accommodation experience
EVT enlisted GP Communications to play up and say hi to LyLo!
We worked closely with Ginni when we launched our very exciting new accommodation offering, LyLo. The brief to Ginni was to create a huge amount of hype and excitement around the unique LyLo offering, and she absolutely nailed it. LyLo was the first significant new product to come to market post COVID and it was imperative that we not only showcased our world leading product offering but also reiterated that tourism was back and that we were committed to investing in the sector. The results we got were fantastic and definitely set us up for success.
Hotel Launch
Opening a new Queenstown hotel mid-pandemic
GP Communications developed a strategic media relations program focused on trade, business and consumer media across NZ and Australia.
Announcing the general manager and a countdown to opening followed by a series of exclusive, radio and print interviews generated mainstream press coverage across national and local media outlets.
Ginni worked with us to launch a hotel at a really challenging time for the industry and for the country coming out of Covid. Despite this, she generated fantastic opportunities to promote our business across Australia and NZ through multiple channels. Throughout the process she was professional, flexible and great to work with, would highly recommend.