Case Study - Opening a new Queenstown hotel mid-pandemic
When IHG Hotels & Resorts came calling for a hotel PR specialist to launch their new Holiday Inn, GP Communications set to delivering a strategic PR campaign for launch.
- Client
- Holiday Inn
- Year
- Service
- Hotel Launch
Overview
GP Communications developed a strategic media relations program focused on trade, business and consumer media across NZ and Australia. Announcing the general manager and a countdown to opening followed by a series of exclusive radio and print interviews generated mainstream press coverage across national and local media outlets. With the opening of the hotel coinciding with Aucklanders coming out of a four month lockdown just prior to Christmas the was an opportunity to leverage the message around this of an affordable hotel stay in Queenstown. A targeted media famil program also generated in-depth positive review coverage for the hotel and restaurant in travel and lifestyle media.
What we did
- Media relations
- Event management
- Corporate reputation management
Ginni worked with us to launch a hotel at a really challenging time for the industry and for the country coming out of Covid. Despite this, she generated fantastic opportunities to promote our business across Australia and NZ through multiple channels. Throughout the process she was professional, flexible and great to work with, would highly recommend.
General Manager
- Peices of coverage
- 100
- Audience reach
- 25millon
- Media value
- $130k