Case Study - The birth of a new brand and flagship budget accommodation experience
We helped LyLo tear up the rule book. We lined up exclusive interviews with spokesperson Tim Alpe across print, radio and a TV first-look with Seven Sharp.
- Client
- LyLo
- Year
- Service
- Hotel Launch
Overview
We managed a media famil program and launch event focused on consumer travel, lifestyle and F&B segments which resulted in an avalanche of positive media coverage across NZ and Australia.
We left no media stone unturned and generated over 70 coverage pieces with an ANZ audience reach of over 29million.
What we did
- Media relations
We worked closely with Ginni when we launched our very exciting new accommodation offering, LyLo. The brief to Ginni was to create a huge amount of hype and excitement around the unique LyLo offering, and she absolutely nailed it. LyLo was the first significant new product to come to market post COVID and it was imperative that we not only showcased our world leading product offering but also reiterated that tourism was back and that we were committed to investing in the sector. The results we got were fantastic and definitely set us up for success.
Managing Director at LyLo
- Peices of coverage
- 70
- Audience reach
- 29millon
- Prime time news piece
- 1