Case Study - Cambridge's darling Clements reborn
GP Communications worked with Capstone Hotel Management to launch The Clements - Cambridge's original 1866 Beau Arts Masonic Hotel
- Client
- Clements Hotel
- Year
- Service
- Hotel Launch
Overview
GP Communications developed a strategic PR plan to successfully launch The Clements in Cambridge the domestic and Australian travel markets.
We developed media content and managed press office activity including media famils throughout the launch phase.
What we did
GP Communications developed a strategic media relations program focused on trade, business and consumer media across NZ and Australia. A targeted media outreach and media famil program generated in-depth positive review coverage for the hotel in travel and lifestyle media. The Clements was featured as the exclusive subscriber prize for Dish magazine's bumper Christmas issue.
- Media relations
- Media content
- Media familiarisations
- Peices of coverage
- 70
- Audience reach
- 10million
- Media familiarisations
- 10