Case Study - New Zealand's first Hotel Indigo Hotel

Overview

In partnership with Moda, we formulated a strategic PR plan to successfully launch Hotel Indigo Auckland and its signature restaurant Bistro Saine in the domestic market and in Australia.

We ideated and executed key media moments and partnerships to amplify the hotel's brand pillars and links to its neighbourhood story.

What we did

With the hotel being part of a luxury residential apartment development, we introduced media to the Hotel Indigo brand, key team members, and the hotel's design and art collaborators at an exclusive VIP media penthouse event. This event set the scene for a continued roll out off PR activity including the successful launch of Bistro Saine, a fashion collaboration with Oosterom, an official partnership deal with New Zealand Fashion Week, and partnership activity with Cadillac and SailGP.

Sinch launching in April 2025, Bistro Saine has enjoyed critical acclaim, and was awarded One Hat from the 2025 Cuisine Magazine Good Food Awards and Viva's Top 50 Restaurants as 'Best New Auckland Restaurant of the Year 2025'. We also managed paid media opportunities to launch Bistro Saine.

We hosted over 50 media and influencer famils to generate in-depth quality media reviews, editorial feature coverage and social media content across both the hotel and Bistro Saine.